Tracking China Reveals Refreshed Logo
If you were with us all the way from the very, very beginnings in 2012, you might have discovered that we decided to bring back the “HSR train-in-a-network map” icon, something that even some of us from Chinese national railways here “took note of”. And now it’s back and better than ever.
We’ve decided to use a very Swiss font — never unusual, obviously, as the founder of Tracking China, David Feng, is himself a proud Swiss citizen. And we’ve decided to use a “newer Swiss font”, making that Aktiv Grotesk. The very same font will also be adorned over all Tracking China tweets and printed matter.
The new logo puts us “bluer than before” — HSR is that bit greener and makes the sky that bit bluer. It’s time to abandon Life in 5th Gear, and head straight to Life at 300 km/h (make that 186 mph if you’re tempted). We’ve also decided to make the round curves a bit straighter, and the whole thing a bit more visible. Gone is the “T in a C” logo; it was nice, but sometimes, old things — and old logos — die hard… It’s not exactly a British Rail / National Rail “double arrow” killer… but it has been around for a fair bit now…
This is also a good opportunity to refresh our content. This site will be retroactively refreshing all content in terms of layout only. We’re just refreshing our look — not our content. All original content will remain untouched, but new visual elements will be added, to ensure a much better reading experience for all.
We hope you’ll enjoy the new logo and the refreshed content!
The Team at Tracking China
